8.03.2006

Ahead of the Curves

Well, it is even easier to see the handwriting on the wall - Kodak just posted another losing quarter - make that the seventh in a row. Goodbye to 2-thousand more jobs as well. I hope all those people at Kodak who defended the Kodak 14n are happy in the unemployment line.

Go ahead and keep shooting film - you can be like Kodak too! They forecast possible losses this year to perhaps reach the 1 Billion - yes that's Billion with a B.

Meanwhile, companies are gearing up for the next leap in resolution with Sandisk announcing the Extreme IV and more announcements to follow from other memory card makers. These leaps are logical when you take into account the need for faster read / write speeds as file sizes increase. It's not yet about the actual card capacity though - but it will be - and soon.

Why? Imagine writing files to a card that are 22-meg each instead of 11. You're going to need bigger cards to hold the same number of images as before. It is easy enough to predict that the commodity that is CF cards - AND THEY ARE A COMMODITY - will look back on 1-GiG cards as a charming historic relic in the near future. Expect 4 and 8 GiG cards to become the norm next year.

My professional friends resist the larger cards now because they can't bear to think of losing a card either blank of full that holds so much information. I say if you are in the market for cards, there's no time like now to get on the wagon with 4 GiG cards as your minimum. Feel free to think - the longer the card is in the camera the less likely you are to lose it. Imagine having 8 GiG cards and needing only two (maybe) to cover an entire wedding! Chances are you would never have to take the first card out of the camera! And just how often do you hear of cards magically being erased, lost or otherwise rendered useless? This is kind of the reverse engineering idea - never take the card out at an event and never lose it. Make sense?

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