1.19.2007

The Power of the Search

Sometimes all you have to do is ask. This "column on what makes a good portfolio" is pretty much timeless. Next time you have a question - just google it.

2 comments:

Anonymous said...

Great information!!!

David Shopper said...

This is, indeed, good information.
I would add a couple of thoughts.
- If you are trying to get photographic assignments, show the work that most excites you, that reminds you of why you started taking pictures in the first place. Don't simply show work that approximates what others have done and you think the viewer wants to see. It's okay to show personal work or unpublished work (in fact, the best art directors will ask for this above published/printed work).
- 12 to 20 images is plenty. The work should be cohesive and should show you have a style or vision. Images after the 12-20 only dilute the presentation.
- Start and end with your strongest images; these will be the ones that are remembered, not the mass in the middle.
- The presentation does not have to be slick and expensive, but it should be a visual extension of the work. If the photography is loose and personal, the portfolio should emphasize this. If the visuals are highly produced, carry this over to the presentation.

David Shopper
David Shopper Photography
www.davidshopper.com